Purpose - The purpose of this research paper is to develop an instrument for the measurement of Brand equity of teams participating in the Indian
Read this Business Research Paper and over 88,000 other research documents. Brand Equity. What is Brand Equity? Brand Equity is defined in many ways. Our text book defines brand equity as ***** Even. . .
Brand Management Research Paper Starter. Keywords Brand Equity; Brand This is the primary goal of brand management: to use a brand to add value to the
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Journal of Arts Science Commerce ISSN 2229-4686 International Refereed Research Journal . researchersworld Vol. – II, Issue –1,January 2011 33 CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW
What is a brand, and why do brands matter? And how do you measure and manage brand equity to maximize profits over the long-term? An exploration brand research methods.
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Emerald calls for papers. Equity in Teaching and Learning with Digital Special Issue Call for Papers - Interpretive Research in Management Disciplines in the
Evaluation of brand equity measures: further empirical results Marisa Maio Mackay Senior Research Associate, School of Marketing, University of South